YCMC and New Balance have joined forces to launch an exclusive collaboration on the iconic 990v4 silhouette. When the 990 first released back in 1982, it became the first athletic sneaker to retail for $100 USD making the silhouette a symbol of luxury and status. Using the rich heritage and cultural significance for inspiration, the YCMC x New Balance 990v4 “Benjamin Bread” takes color cues from the United States $100 note. You can purchase these kix exclusively at YCMC.
Source: YCMC
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