Wednesday, March 14, 2018

News: AKOO x EWING Event (Written by @Kiddsclusive)


Sorry for the wait....I know this post has been long awaited but life happens and sometimes gets in the way. But I am back with our regularly scheduled programming. From the ATL to the concrete jungle royalty reigned all throughout the city as "The King" himself T.I and his clothing brand Akoo are celebrating their 10 year anniversary with a pre-launch of his collaboration with Ewing Athletics (that took place on 02.09.18). Myself and my team were invited to attend the private event and get all the deets on this unique collaboration.

Arriving to the showroom, media and guests were greeted with delectable finger foods, treats, as well as signature cocktails by Bartenura and Martell. Setting the vibe throughout the part were a few of my personal favorites on the ones and two's DJ Vashtie and DJ Ernz. Live art installation also took place during the party by artist Lavan Wright painting a mural in the showroom wall as well as decorated canvas' of the premiere sneaker. Other special guests included rappers Casanova, Maino, LHHNY's very own Bianca Bonnie, Mariah Lynn, and Snoop who we all know from starring in the wire. Fashion industry elites were also in attendance Claire Sumner's herself looking stunning as ever with her golden blonde locks paired with her hounds-tooth ensemble, along side her stylist to the stars Ms.June Ambrose both stepped in the building looking phenomenal chatting and mingling among guests.

Throughout the showroom mannequins were draped in the new collection. Everything from sleek collegiate style Letterman jackets and polo shirts to shorts ready to broken into for the arrival of spring. Take a look at my  favorite look here:



And let's not forget the the main attraction the "Sport Lite" sneaker. These kicks feature the classic Ewing silhouette using luxury materials such as premium suede and ostrich leather combined with zebra print and the Akoo brand signature seen throughout the shoe. The collection appears to be very cool and contemporary, the approach was greatly influenced by the unique prospective of the gentlemen's take on street wear.  When asked about how this collab came into fruition and the inspiration behind it this is what T.I had to say: "This collection is not only a representation of how I see Akoo but also pushes the boundaries of how the brand has developed since the beginning," My team & I have worked hard to come up with something that people can take home and feel apart of the brand."


You can expect to see this collection to drop sometime this spring at Akooclothingbrand.com as well as select retailers worldwide. 

Lastly a special thank you to Kix & Lidz and shout out goes to Bri Christian for the invite I look forward to more events such as these and working with you in the near future.
Source: Jasmyne Lyons & Lorenzo Baylor
Instagram: @Kiddsclusive, @_Lorenzo__

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