If a tree falls in a forest and no one is around to hear it, does it make a sound? If you’ve got bars but don’t have a sneaker deal, are you a rapper? These are two of the profound-iest questions concerning the perception of reality that continue to confound humans today. What is clear, though, is that big shoe brands love you if you have a large following and a certain cachet of cool, so much so that they’re willing to throw money at you to wear their sneakers and even pretend to design them. The objective often goes beyond selling a boatload of the ‘collab’ shoe in question. A prudent brand partnership with a celebrity can have flow-over benefits to the sponsor company’s full suite of products. It’s impossible to quantify the true effect of a collab on a brand’s bottom-line – we’ll probably never know just how much of adidas’ recent resurgence can be attributed to Kanye West, but if you ask him or many business insiders, it’s a lot!
So, it’s high time we walked down memory lane and collated some of the hottest and most maligned celebrity sneaker collabs. We know there’s many more, this article may have to be a two-parter. Click HERE to get schooled up on the economics of fame and footwear.
Source: Sneaker Freaker
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