Sunday, December 20, 2015
Video: INNOVATION X INNOVATORS: ALL CONDITIONS GEAR
INNOVATION X INNOVATORS: ALL CONDITIONS GEAR from NIKELAB on Vimeo.
"We always view technology as a function of quality,” Errolson Hugh of Acronym Studios, explains. "So high tech for its own sake is basically decoration. It only makes sense to use the technology if you’re creating a tangible benefit.”
NikeLab takes you behind the design process for this season’s All Conditions Gear collection with direct insights from Hugh and Nike Design's Jarrett Reynolds. Every detail has been painstakingly considered for all conditions, from Dri-FIT fabrications to breathable GORE-TEX® outerwear to subtle detailing like water-resistant seams and bonded pockets. Witness the process first-hand as insights become sketches and sketches take shape into ACG's latest winterized offering.
Adapt. Move. Protect. The NikeLab ACG Collection has been available since December 3 at select NikeLab destinations worldwide. Preview the collection now exclusively at nike.com/nikelab.