Sunday, October 25, 2015

Video: The Drop Video Series, Episode 7: Inside the Under Armour Curry Two



In the latest episode of The Drop video series, The Drop wanted to go to the source to see how the Curry Two came alive, so we traveled to Portland, Oregon, to get a look at Under Armour’s new innovation lab. Once there, we got up with the reigning MVP himself, as well as Rashad Williams, the head of the Men’s Basketball Division at UA, and Todd Luedecke, UA’s Manager of Innovation. Both played instrumental roles behind the process, from the inception design that began long before you or I ever saw teasers of the shoe to the finishing touches.


Source: ChampsSports

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